01/08
Full Performance System / Build & Scale
All services below, combined in a monthly retainer. One expert who owns your entire acquisition and conversion ecosystem.
Learn more →MUGA · Est. 2004
Not an Agency.
The Expert Who
delivers.
20+ years in performance marketing. Fixed monthly fee (€1,000-€4,000+ + VAT), not a percentage of budget. For clients with media budgets above €15K/month where I can allocate from 20 up to 80+ hours monthly of expert time, depending on complexity.
20+
years
£300k
monthly spend
5×+
ROAS achieved
3×
CPL reduction
Services
Eight services. One expert.
02/08
AI-Powered Performance Marketing
GEO, LLM SEO and AI-driven campaign optimization. AI as a tool that multiplies expertise, not replaces it.
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03/08
Conversion-Optimized Websites
Websites and landing pages built to convert. Includes page speed and checkout flow optimization for eCommerce.
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04/08
Conversion Tracking & Attribution
Full pixel setup, server-side tracking, GA4 and attribution. The non-negotiable foundation before any ad spend.
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05/08
PPC Advertising — Google, Meta, TikTok
Strategy, setup and daily optimization across the three major PPC networks.
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06/08
Product Feed Optimization (eCommerce)
Google Shopping, Meta Catalog, TikTok Shop. Most eCommerce campaigns fail at the feed level, not the ad level.
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07/08
SEO Organic
On-page, technical SEO, and GEO (Generative Engine Optimization) — content optimized for AI Overviews, ChatGPT, Perplexity. Reduces long-term cost of acquisition.
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08/08
Email Marketing
Retention and nurture campaigns that extract more value from traffic you're already paying for.
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Pricing
See all tiers →
Fixed fee. No conflict of interest.
Four tiers based on your account complexity. I earn the same whether you spend €15K or €100K — as long as account complexity stays the same.
01
Focus
€1,000
02
Standard
€2,000
03
Scale
€3,000
04
Enterprise
€4,000+
The MUGA Philosophy
Why MUGA Performance exists.
I started MUGA because I'd seen too many agencies selling complexity to clients. 50-page reports. Account managers who'd never touched a PPC dashboard. £20K/month retainers for services that produced £2K/month in profit.
Performance marketing isn't magic. It's discipline. You understand where the money goes, you understand why, you optimize continuously. You don't need to advertise on every platform — you need to focus on the channels that bring real ROAS and conversions.
Read the full philosophy →
Real strategy
Two stores, two strategies.
How I decide where to concentrate budget. Two fashion eCommerce stores, similar budgets, fundamentally different strategies. Because the nature of the purchase is different.
01
Occasion dresses
"I'm going to a wedding, I need a dress."
The user is actively searching. She has the problem in her head and wants the solution. Money goes to Google Search Ads and Shopping Ads, segmented by event occasion. Plus controlled Performance Max and Meta retargeting for visitors who don't buy.
Google Search
Shopping Ads
Performance Max
Meta retargeting
Intent: Search · Need · Active
02
Custom-order footwear
"Those boots are gorgeous, I'm buying them."
The user isn't searching. The purchase comes from impulse, triggered by visual discovery. Money goes to Meta Ads and TikTok Ads with strong video creative. Very little Google, only for branded search and search retargeting.
Meta Ads
TikTok Ads
Branded search
Search retargeting
Intent: Discovery · Want · Passive
Same industry. Similar budgets. Never a template. That's the difference.
Process · First 30 days
What you get in the first 30 days.
No long-term retainer without concrete proof in month one. Here's exactly what you see, what you receive, and what you base the decision to continue or walk away on.
WEEK 1
Full audit
- Read-only access to accounts (Google Ads, Meta, GA4, GTM, Search Console)
- ~12 hours of in-depth audit — campaigns, tracking, attribution, feed
- Findings document — 10–15 pages of concrete issues and estimated impact
- 60-min call to walk through findings together
WEEK 2
Plan + tracking gap analysis
- 90-min strategy call — define 90-day objectives, KPIs, success criteria
- Implementation plan with priorities (high impact / quick wins / long-term)
- Tracking gap analysis — exactly what's missing from infrastructure and the risk it means
- Written decisions document — agreed and signed by both parties
WEEK 3
Setup + restructure
- Server-side tracking setup, custom events, attribution
- PPC campaign restructure — bidding, audiences, account structure
- Implementation of first 2–3 high-impact moves from week 2 plan
- Test preparation for week 4
WEEK 4
Live + decision
- Daily optimization — live campaigns, data-driven adjustments
- First baseline report — what you'll see from what we'll measure over the next 90 days
- 60-min review call — merge / no-merge decision on monthly retainer
- If it's not a fit, we part ways with no penalty. The audit fee stays paid for work done.
Results
Results, Not Promises.
E-commerce · Fashion
Account restructure on SKU margin
5×+
ROAS above the client's target, sustained 90+ days
Services · UK Emergency
Landing rebuild + intra-day bidding
30%+
Conversion rate on competitive niches
Services · US Education
Audit + creative + geo restructure
3×
CPL reduction while maintaining volume
Results anonymized at client request.
Anyone can set up a Facebook ad. Few know how to make money from it.
— Mugur Marinescu, MUGA Performance
Apply for a call.
30 minutes. On the first call I assess your account complexity, we set the right tier together, and you see exactly if we're a fit. If we're not, I'll point you to someone better suited.
Apply for a call →