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Services

Eight services. One expert.

8 things, each done well. Real performance marketing is a coherent stack where each element supports the others. Here's what I deliver and why the order in which I build it matters.

At a glance
In detail
01

Full Performance System

Who it's for

Clients with budgets above €15,000/month who want a single partner carrying the full responsibility, rather than juggling freelancers and agencies.

What it is

All services detailed below, combined in a monthly retainer. One expert who owns your entire acquisition and conversion ecosystem. For clients who want a single partner taking full responsibility, not juggling between freelancers and agencies.

What I deliver

  • Full audit and 90-day roadmap
  • All 7 services executed in a coherent strategy
  • Weekly reporting + monthly strategy call
  • Direct access to me — not an account manager
  • Clear objectives at 90 days; we part ways if I don't deliver
Full stackmonthly retainer
02

AI-Powered Performance Marketing

Who it's for

Clients who want real competitive advantage through AI, not just "to say they use AI". Works best on accounts with high data volume (eCommerce 1000+ SKUs, B2B SaaS with rich CRM, services with high volume of tickets/conversations).

What it is

Performance marketing that uses AI not as a buzzword, but as a real multiplier. For most tasks, AI doesn't replace the expert — it makes them 5-10× faster and more precise. We work together: you give me context and judgment, I use AI to process volumes that would otherwise be impossible.

What I deliver

  • GEO (Generative Engine Optimization) — content cited by ChatGPT, Perplexity, Google AI Overviews
  • LLM SEO — schema + llms.txt + structured data for AI search engines
  • AI customer avatar discovery — LLM processing of reviews, comments, support tickets to extract real avatars
  • Predictive bidding & budget allocation — models that predict what will perform in the next 7-30 days
  • Ad copy & creative at scale — 50-100 variants, brand voice filtering, automated A/B testing
  • Creative optimization with AI — video variants, scripts, headlines tested at scale
  • Automated reporting — anomaly detection, weekly insights generated by AI
  • AI-assisted audits — Claude/ChatGPT on reports, briefs, initial audits
  • Audience research & competitor intelligence — competitor ads monitoring, pattern extraction
ClaudeChatGPTPerplexityGeminillms.txtBigQuery + AIautomation toolscustom ML scripts
03

Websites & Web Apps

Who it's for

Clients who want a tool that actually works, not a template. Portfolio apps are ideal for businesses wanting fast results at low cost. Custom dev is for unique cases without an existing solution.

What it is

I build websites and web apps as performance instruments — speed, structure, conversion are measurable variables. For apps, I have two paths: adapt applications already built from my portfolio (fast, affordable), or develop from scratch for unique cases.

What I deliver

  • Dedicated Google Ads landing pages (intent matching, Quality Score)
  • Presentation sites with CMS (schema, FAQ, optional blog)
  • Apps from portfolio, adapted to your business
  • Custom apps from scratch for unique cases
  • Audit + optimization of existing site (LCP, CLS, INP, conversion)

Project types

  • Google Ads landing pages — intent matching, Quality Score, built for a single objective
  • Presentation site with CMS — schema, FAQ, optional blog, structured for SEO
  • Portfolio app (adapted) — I start from an app already running, adapt it to your needs
  • Custom app (from scratch) — for unique cases without an existing solution

Portfolio apps

QRpass — QR-based access & subscription system, already in production. Adapts to any business with recurring access: beauty salons & clinics, physio and recovery clinics, pools and water parks, gyms and spa, dance schools and kids' courses, car washes. More apps in development.

AstroNext.jsShopifyCloudflareTailwindNeon
04

Conversion Tracking & Attribution

Who it's for

Any client without full control over their conversion data. Clean tracking is non-negotiable before we spend the first euro on ads.

What it is

The non-negotiable foundation before any ad spend. If you don't accurately measure what's working, optimization is an expensive guess.

What I deliver

  • Meta Pixel, Google Tag, TikTok Pixel setup with custom events
  • Server-side tracking (sCAPI, Conversion API) for critical zones
  • GA4 configuration with correct conversions and audiences
  • Custom attribution model for your sales cycle
  • Existing setup audit and data leak remediation
GA4GTM ServerStapeBigQuery
05

PPC Advertising — Google, Meta, TikTok

Who it's for

Clients with budgets above €15,000/month who want a single expert managing all three networks in a coherent strategy, not three agencies passing the buck.

What it is

Strategy, setup and daily optimization across the three major PPC networks. Performance Max only with strict configuration and full control over placements.

What I deliver

  • Channel strategy (Search, Shopping, Performance Max, Meta, TikTok)
  • New account setup or existing account restructure
  • Daily optimization — bids, audiences, creative, budgets
  • Continuous creative and landing page testing
  • Weekly reporting with insights, not just numbers
Google AdsMetaTikTokMicrosoft
06

Product Feed Optimization (eCommerce)

Who it's for

eCommerce stores with 500+ SKUs. The larger the catalogue, the bigger the gap between an optimized feed and a poor one.

What it is

Most eCommerce campaigns fail at the feed level, not the ad level. A poorly structured feed wastes budget before the auction even starts.

What I deliver

  • Full Google Shopping / Performance Max feed audit
  • Title, description, attribute and category optimization
  • Meta Catalog and TikTok Shop feed setup
  • Automated feed transformation rules (DataFeedWatch / Channable)
  • Feed segmentation by margin, seasonality and performance
Merchant CenterDataFeedWatchChannableGMC Rules
07

SEO Organic

Who it's for

Clients who already have PPC working and want to reduce dependence on paid channels. SEO delivers long-term ROI — the first 6–12 months are investment.

What it is

On-page SEO, technical SEO, and GEO (Generative Engine Optimization) that reduces long-term acquisition costs. In 2026, classic SEO isn't enough — content must be optimized to be cited by AI search engines (Google AI Overviews, ChatGPT, Perplexity), not just to rank on traditional results. The natural complement to PPC, not a replacement.

What I deliver

  • Full technical audit (crawl, index, speed, mobile)
  • Keyword strategy aligned with commercial intent
  • On-page optimization (meta, schema, internal linking)
  • Content briefs for highest-impact pages
  • Monthly Search Console + Ahrefs monitoring
  • GEO and LLM search optimization — your content cited by Google AI Overviews, ChatGPT, and Perplexity
  • Schema markup for rich results and for AI search engines
AhrefsScreaming FrogGSCSchemallms.txtGEO audits
08

Email Marketing

Who it's for

eCommerce stores with 5,000+ customer list and SaaS companies with trial-to-paid funnels. Email works with volume and good segmentation.

What it is

Retention and nurture campaigns that extract more value from traffic you're already paying for. Email has the highest ROI per dollar of any channel — when done correctly.

What I deliver

  • Platform setup (Klaviyo / Customer.io / Mailchimp)
  • Automated flows (welcome, cart abandonment, post-purchase, win-back)
  • Behaviour-based segmentation, not just demographics
  • Retention and cross-sell campaigns for existing customers
  • A/B testing on subject line, send time and content
KlaviyoCustomer.ioMailchimpPostmark
What I Don't Do

What I Don't Do — And Why

20 years of experience also means knowing where clients' money gets wasted. I don't offer these services because I've tested them and refuse to recommend channels where budget disappears.

01/06

Google Display Network — Prospecting

40–60% of traffic comes from bots. Same fraud problems as programmatic, different label. Exception: tightly controlled retargeting only, when it makes sense for the specific client.

02/06

Programmatic Advertising

Over 20% of all impressions are fraudulent. $71 billion lost to ad fraud every year. Zero transparency on placements.

03/06

Native Ads (Taboola, Outbrain)

21% of impressions come from sites built purely to generate fake clicks. Low-quality inventory, fake engagement.

04/06

Influencer Marketing

$1.3 billion lost annually to fraud. ROI can't be measured directly — it's not performance marketing.

05/06

Social Media Management (organic)

Not performance marketing. Results don't scale with budget and can't be measured directly in sales or leads.

06/06
I do this — differently

"Set and Forget" Performance Max

Uncontrolled PMax cannibalizes branded search and inflates assisted conversions. I run PMax — but only with strict configuration and full control over placements and audience signals.

These are not limitations. They are choices.

Let's discuss your project.

If your monthly marketing budget exceeds €15,000, let's talk.

Apply for a call →