Services

Eight services. One expert.

8 things, each done well. Real performance marketing is a coherent stack where each element supports the others. Here's what I deliver and why the order in which I build it matters.

Full Performance System

What it is

All services detailed below, combined in a monthly retainer. One expert who owns your entire acquisition and conversion ecosystem. For clients who want a single partner taking full responsibility, not juggling between freelancers and agencies.

What I deliver

Full audit and 90-day roadmap
All 7 services executed in a coherent strategy
Weekly reporting + monthly strategy call
Direct access to me — not an account manager
Clear objectives at 90 days; we part ways if I don't deliver

Who it's for

Clients with budgets above €15,000/month who want a single partner carrying the full responsibility, rather than juggling freelancers and agencies.

Full stack · monthly retainer

AI-Powered Performance Marketing

What it is

Performance marketing that uses AI not as a buzzword, but as a real multiplier. For most tasks, AI doesn't replace the expert — it makes them 5-10× faster and more precise. We work together: you give me context and judgment, I use AI to process volumes that would otherwise be impossible.

What I deliver

GEO (Generative Engine Optimization) — content cited by ChatGPT, Perplexity, Google AI Overviews
LLM SEO — schema + llms.txt + structured data for AI search engines
AI customer avatar discovery — LLM processing of reviews, comments, support tickets to extract real avatars
Predictive bidding & budget allocation — models that predict what will perform in the next 7-30 days
Ad copy & creative at scale — 50-100 variants, brand voice filtering, automated A/B testing
Creative optimization with AI — video variants, scripts, headlines tested at scale
Automated reporting — anomaly detection, weekly insights generated by AI
AI-assisted audits — Claude/ChatGPT on reports, briefs, initial audits
Audience research & competitor intelligence — competitor ads monitoring, pattern extraction

Who it's for

Clients who want real competitive advantage through AI, not just "to say they use AI". Works best on accounts with high data volume (eCommerce 1000+ SKUs, B2B SaaS with rich CRM, services with high volume of tickets/conversations).

Claude · ChatGPT · Perplexity · Gemini · llms.txt · BigQuery + AI · automation tools · custom ML scripts

Conversion-Optimized Websites

What it is

Websites and landing pages built with conversion rate as the primary metric, not aesthetics. Every element — page speed, checkout structure, the flow from first click to completion — is treated as a measurable variable.

What I deliver

Full audit of the existing site (speed, conversion, flows)
New site or landing page built for conversion, if needed
Page speed optimization (Core Web Vitals, LCP, INP, CLS)
Checkout flow optimization for eCommerce
A/B testing implementation on critical elements

Who it's for

Clients spending on ads but losing conversions at the site level. If your conversion rate is below 2% on eCommerce or below 5% on service pages, the problem isn't the ads — it's the site.

Webflow · Next.js · Shopify · PageSpeed

Conversion Tracking & Attribution

What it is

The non-negotiable foundation before any ad spend. If you don't accurately measure what's working, optimization is an expensive guess.

What I deliver

Meta Pixel, Google Tag, TikTok Pixel setup with custom events
Server-side tracking (sCAPI, Conversion API) for critical zones
GA4 configuration with correct conversions and audiences
Custom attribution model for your sales cycle
Existing setup audit and data leak remediation

Who it's for

Any client without full control over their conversion data. Clean tracking is non-negotiable before we spend the first euro on ads.

GA4 · GTM Server · Stape · BigQuery

PPC Advertising — Google, Meta, TikTok

What it is

Strategy, setup and daily optimization across the three major PPC networks. Performance Max only with strict configuration and full control over placements.

What I deliver

Channel strategy (Search, Shopping, Performance Max, Meta, TikTok)
New account setup or existing account restructure
Daily optimization — bids, audiences, creative, budgets
Continuous creative and landing page testing
Weekly reporting with insights, not just numbers

Who it's for

Clients with budgets above €15,000/month who want a single expert managing all three networks in a coherent strategy, not three agencies passing the buck.

Google Ads · Meta · TikTok · Microsoft

Product Feed Optimization (eCommerce)

What it is

Most eCommerce campaigns fail at the feed level, not the ad level. A poorly structured feed wastes budget before the auction even starts.

What I deliver

Full Google Shopping / Performance Max feed audit
Title, description, attribute and category optimization
Meta Catalog and TikTok Shop feed setup
Automated feed transformation rules (DataFeedWatch / Channable)
Feed segmentation by margin, seasonality and performance

Who it's for

eCommerce stores with 500+ SKUs. The larger the catalogue, the bigger the gap between an optimized feed and a poor one.

Merchant Center · DataFeedWatch · Channable · GMC Rules

SEO Organic

What it is

On-page SEO, technical SEO, and GEO (Generative Engine Optimization) that reduces long-term acquisition costs. In 2026, classic SEO isn't enough — content must be optimized to be cited by AI search engines (Google AI Overviews, ChatGPT, Perplexity), not just to rank on traditional results. The natural complement to PPC, not a replacement.

What I deliver

Full technical audit (crawl, index, speed, mobile)
Keyword strategy aligned with commercial intent
On-page optimization (meta, schema, internal linking)
Content briefs for highest-impact pages
Monthly Search Console + Ahrefs monitoring
GEO and LLM search optimization — your content cited by Google AI Overviews, ChatGPT, and Perplexity
Schema markup for rich results and for AI search engines

Who it's for

Clients who already have PPC working and want to reduce dependence on paid channels. SEO delivers long-term ROI — the first 6–12 months are investment.

Ahrefs · Screaming Frog · GSC · Schema · llms.txt · GEO audits

Email Marketing

What it is

Retention and nurture campaigns that extract more value from traffic you're already paying for. Email has the highest ROI per dollar of any channel — when done correctly.

What I deliver

Platform setup (Klaviyo / Customer.io / Mailchimp)
Automated flows (welcome, cart abandonment, post-purchase, win-back)
Behaviour-based segmentation, not just demographics
Retention and cross-sell campaigns for existing customers
A/B testing on subject line, send time and content

Who it's for

eCommerce stores with 5,000+ customer list and SaaS companies with trial-to-paid funnels. Email works with volume and good segmentation.

Klaviyo · Customer.io · Mailchimp · Postmark

What I Don't Do

What I Don't Do — And Why

20 years of experience also means knowing where clients' money gets wasted. I don't offer these services because I've tested them and refuse to recommend channels where budget disappears.

01/06

Google Display Network — Prospecting

40–60% of traffic comes from bots. Same fraud problems as programmatic, different label. Exception: tightly controlled retargeting only, when it makes sense for the specific client.

02/06

Programmatic Advertising

Over 20% of all impressions are fraudulent. $71 billion lost to ad fraud every year. Zero transparency on placements.

03/06

Native Ads (Taboola, Outbrain)

21% of impressions come from sites built purely to generate fake clicks. Low-quality inventory, fake engagement.

04/06

Influencer Marketing

$1.3 billion lost annually to fraud. ROI can't be measured directly — it's not performance marketing.

05/06

Social Media Management (organic)

Not performance marketing. Results don't scale with budget and can't be measured directly in sales or leads.

06/06

I do this — differently

"Set and Forget" Performance Max

Uncontrolled PMax cannibalizes branded search and inflates assisted conversions. I run PMax — but only with strict configuration and full control over placements and audience signals.

These are not limitations. They are choices.

Let's discuss your project.

If your monthly marketing budget exceeds €15,000, let's talk.

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